Country Sampler Style
Cross Stitch
Timeless embroidery with character
Cross-stitching becomes a joy with our online shop full of timeless designs and high-quality materials. Get inspired and create beautiful cross-stitch projects.
Sampler Style Cross Stitch
Embroidery becomes a joy with our online embroidery shop
full of timeless designs and high-quality embroidery materials.
Be inspired and create beautiful embroideries.

Passion for
Cross-Stitch
Since 2011, your creative address. Behind Soed Idee is Simone de Jong – passionate stitcher, designer, and the creative heart of the webshop and studio in Vaassen. What started as a love for antique samplers and cross-stitch has grown into a beloved source for classic designs, quality materials, and a touch of nostalgia. At Soed Idee, you'll find unique patterns, premium threads, and a personal approach that truly makes a difference.
Read more about SimoneReviewed with love
That makes us proudAt Atelier Soed Idee, everything we do is rooted in a love for the craft – from assembling kits to designing patterns. Receiving a 9.8 rating from our customers means the world to us. Your appreciation inspires us every single day.
Very helpful and kind team who helped me place an order from the UK.
Quality products and prompt mailing, excellent communication.
Something went wrong with the download of a digital product but fast and efficient reaction from the staff.